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A Digital Marketing Applications Specialist is a technology based marketing support Professional. The DMA Professional is conversant with various digital engineering, technologies & marketing platforms (such as a Web Technologies, Email System, CMS (Content Management System) and other software applications) for the purpose of achieving marketing business goals. It is a hybrid role (Techno-Marketing) involving both technology and marketing knowledge. The needs for digital marketing engineers have arisen as a result of marketing becoming reliant on increasingly sophisticated Internet technology.
SYLLABUS
PROGRAM OUTLINE
01 INFOCOM TECHNOLOGY
- Introduction to Communication Theory
- Understanding the Different Types of Communication
- Introduction to Information Technology
- Understanding the ICT Applications
- Operating System Concepts with Windows 8.1
- Basic Networking Concepts
- Using Internet
- Creating Email Accounts
- Sending & Receiving Emails
- Introduction to Microsoft Word
- Understanding the Adobe Acrobat Document
02 WEB TECHNOLOGY
- Introduction to Web Technologies
- Server & Clients Concepts
- Downloading & Installing XAMPP Server
- Understanding CMS for Marketing Professionals
- Uploading & Downloading Files using FTP
- Creating a website using a CMS
- Registering a Domain
- Hosting the Website with a HSP
- Signup Facebook, Twitter & LinkedIn Accounts
- Linking Social Media Accounts with Website
03 DIGITAL MARKETING
- Introductions to Marketing Channels
- Digital Marketing Strategy
- Exploring Digital Marketing
- Starting with the Website
- Foundations of Analytics
- Search Engine Optimization
- Search & Display Marketing
- Social Media Marketing
- Email & Mobile Marketing
- Content Marketing
- Making A Viral Marketing Strategy
- Making Money Online
04 PROJECT WORK
- Creating a website using a CMS
- Hosting the Website
- Signup Facebook, Twitter & LinkedIn Accounts
- Linking Social Media Accounts with Website
- Keywords for Search Engine Optimization
Need any assistance?
+91 87630 63456
