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A Digital Marketing Management Professional is a core marketing professional with up-to-date knowledge in various cutting-edge Digital Technologies and its management. A DMM Professional must have working knowledge in Digital Media Design, Conversion, and Delivery process for the purpose of achieving sales & marketing business goals. The role demands 30% Marketing Technology, 50% Management Technology and 20% Core Technology. The needs for Digital Marketing Management Professionals have arisen as a result of new generation – integrated marketing in the Digital Age.
SYLLABUS
PROGRAM OUTLINE
01 INFOCOM TECHNOLOGY
- Introduction to Communication Theory
- Understanding the Different Types of Communication
- Introduction to Information Technology
- Understanding the ICT Applications
- Operating System Concepts with Windows 8.1
- Basic Networking Concepts
- Using Internet
- Creating Email Accounts
- Sending & Receiving Emails
- Introduction to Microsoft Word
- Understanding the Adobe Acrobat Document
02 PHOTOGRAPHY & IMAGING
- Introduction to Digital Photography
- Shooting and Managing Digital Photos
- Digital Photo Editing Techniques
- Image Editing with Photoshop CS5
- Web File Formats
- Understanding the Flicker & Picasa Technology
- Uploading files to Flicker & Picasa Accounts
03 WEB TECHNOLOGY
- Introduction to Web Technologies
- Server & Clients Concepts
- Downloading & Installing XAMPP Server
- Understanding CMS for Marketing Professionals
- Uploading & Downloading Files using FTP
- Creating a website using a CMS
- Registering a Domain
- Hosting the Website with a HSP
- Signup Facebook, Twitter & LinkedIn Accounts
- Linking Social Media Accounts with Website
04 CUSTOMER RELATIONSHIP MANAGEMENT
- Customer Relationship Management (CRM)The
- Data Mining Concepts
- The Benefits of CRM
- Hands on Training on CRM
- Understating IP-PBX
- Working On IP-PBX to understand customers
- Client acquisition
- Client management and servicing fundamentals
- Introduction to PR ( Public relation)
05 MARKETING CHANNELS
- Introductions to Marketing Channels
- Data analysis and Strategy Formulation
- Understanding consumer behavior
- Fundamentals of Market Research
- Digital Marketing Strategy
- Brand Building and Brand equity fundamentals
- Reputation management
- Exploring Digital Marketing
- Starting with the Website
- Foundations of Analytics
- content creation and management
- Search Engine Optimization
- Search & Display Marketing
- Social Media Marketing
- Email & Mobile Marketing
- Content Marketing
- Creative writing fundamentals
- Making A Viral Marketing Strategy
- Making Money On-line
06 PROJECT WORK
- Creating a website using a CMS
- Registering a Domain
- Hosting the Website with a HSP
- Signup Facebook, Twitter & LinkedIn Accounts
- Linking Social Media Accounts with Website
- Keywords for Search Engine Optimization
- Bulk Email Marketing
- Bulk SMS Marketing
Need any assistance?
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