
“Content is King”. It is often cited as Content Marketing, Online Marketing and Search Engine Marketing. The phrase “content is king” is not a new one. In today’s Info age the focus is on content rich websites, portals, blogs and posts.
The success of websites depends on quality and easy to understand content. A website must offer content that meets the demands of every users, and it should be optimized for all leading search engines such as Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Archive, Yandex.ru.
Odisha’s No.1 IDMT.IN – Institute of Digital Media Technology, India based at Bhubaneswar is the leading Digital Marketing, Content Marketing and SEO Training Institute. The objective of this professional certificate course is to create a pool of skilled manpower with quality and concise training program. IDMT.IN will provide live projects, place assistance to all students and 100% placements to top 3 students of every batch.
PROGRAM OUTLINE
01 INFOCOM TECHNOLOGY
- Introduction to Communication Theory
- Understanding the Different Types of Communication
- Introduction to Information Technology
- Understanding the ICT Applications
- Operating System Concepts with Windows 10
- Basic Networking Concepts
- Understanding Internet
- Creating Email Accounts
- Sending & Receiving Emails
02 WEB TECHNOLOGY
- Introduction to Web Technologies
- Server & Clients Concepts
- Downloading & Installing XAMPP Server
- Understanding CMS for Marketing Professionals
- Uploading & Downloading Files using FTP
- Creating a website using a CMS
- Registering a Domain
- Hosting the Website with a HSP
- Signup Facebook, Twitter & LinkedIn Accounts
03 DIGITAL Content Marketing
- Introduction to Content Management System
- Understaning” Content is King” Concepts
- Creating a Business Website with WordPress
- Understand WordPress
- WordPress Master Class On HTML & CSS
- WordPress Security
- WordPress Plugins & Theme
- WordPress Multimedia
- WordPress WooCommerce Training
- SEO Training in WordPress
- WordPress & Social Media Plug-ins
- Content Marketing Principles
- Making Money with Content
- Creating content based Website, Portal, Blog & Post
04 Search Engine Marketing
- Introduction to Search Engine Optimization Concepts
- Understanding SEO
- Sitemap.xml, Robots.txt & Canonical Issue
- Keywords Research
- On Page SEO Factors
- Off Page SEO Factors
- Local SEO
- Online SEO tools
- Search Engine Marketing Techniques
- Google Updates
- Case Study
05 Live Project Work On Content Marketing & SEO
Our Experienced Mentors
