Digital Management Applications
A Digital Marketing Applications Specialist is a technology based marketing support Professional. The DMA Professional is conversant with various digital engineering, technologies & marketing platforms (such as a Web Technologies, Email System, CMS (Content Management System) and other software applications) for the purpose of achieving marketing business goals. It is …
Overview
Curriculum
Curriculum
- 6 Sections
- 64 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- 01 INFOCOM TECHNOLOGY11
- 1.0Introduction to Communication Theory
- 1.1Understanding the Different Types of Communication
- 1.2Introduction to Information Technology
- 1.3Understanding the ICT Applications
- 1.4Operating System Concepts with Windows 8.1
- 1.5Basic Networking Concepts
- 1.6Using Internet
- 1.7Creating Email Accounts
- 1.8Sending & Receiving Emails
- 1.9Introduction to Microsoft Word
- 1.10Understanding the Adobe Acrobat Document
- 02 PHOTOGRAPHY & IMAGING7
- 03 WEB TECHNOLOGY10
- 3.0Introduction to Web Technologies
- 3.1Server & Clients Concepts
- 3.2Downloading & Installing XAMPP Server
- 3.3Understanding CMS for Marketing Professionals
- 3.4Uploading & Downloading Files using FTP
- 3.5Creating a website using a CMS
- 3.6Registering a Domain
- 3.7Hosting the Website with a HSP
- 3.8Signup Facebook, Twitter & LinkedIn Accounts
- 3.9Linking Social Media Accounts with Website
- 04 CUSTOMER RELATIONSHIP MANAGEMENT9
- 05 MARKETING CHANNELS19
- 5.0Introductions to Marketing Channels
- 5.1Data analysis and Strategy Formulation
- 5.2Understanding consumer behavior
- 5.3Fundamentals of Market Research
- 5.4Digital Marketing Strategy
- 5.5Brand Building and Brand equity fundamentals
- 5.6Reputation management
- 5.7Exploring Digital Marketing
- 5.8Starting with the Website
- 5.9Foundations of Analytics
- 5.10content creation and management
- 5.11Search Engine Optimization
- 5.12Search & Display Marketing
- 5.13Social Media Marketing
- 5.14Email & Mobile Marketing
- 5.15Content Marketing
- 5.16Creative writing fundamentals
- 5.17Making A Viral Marketing Strategy
- 5.18Making Money On-line
- 06 PROJECT WORK8






